Brand Aesthetics PDF
By:G. Mazzalovo
Published on 2012-07-24 by Springer
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
This Book was ranked at 37 by Google Books for keyword Jewellery Design.
Book ID of Brand Aesthetics's Books is 0oDrSZuYEpEC, Book which was written byG. Mazzalovohave ETAG "tCg8ozgB6Y8"
Book which was published by Springer since 2012-07-24 have ISBNs, ISBN 13 Code is 9781137025609 and ISBN 10 Code is 1137025603
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Book which have "230 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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